Monday, June 16, 2008

Over-the-air sports options just got better

Two events happened over the weekend that should bring much joy to sports fans.


For those of you like me who subscribe to DirecTV HD and live in a market served by LIN Television, you likely awoke to a shock on your channel list this weekend when you noticed DirecTV lit up the HD feed of your LIN Television channel. Finally, after all this time, LIN and DirecTV finally came to an agreement.

I read the press release for the deal, but it did not disclose financials. After several years of hardball negotiations, I wonder if either company thinks it got the better end of the deal. Probably so, although neither will admit the real losers in the stalemate were the customers who went on without HD during their spat.

The next big piece of news is that the FCC conditionally agreed to a merger between satellite radio companies XM and Sirius. The merger will be a boon to the customers. XM carries radio broadcasts for Major League Baseball, the National Hockey League, the Indy Racing League and select college sports. Sirius carries the remainder: NASCAR, the NBA and the granddaddy of them all -- the NFL. A combined Sirius and XM service will likely mean that sports fans will have the ultimate set up: all broadcasts of practically every sporting event broadcast over radio.

I'm a Sirius subscriber myself; the sporting coverage on its stations is worthwhile. It's best offering, aside from all of the NFL broadcasts, are the live diver channels for top NASCAR drivers during each race. Sirius feeds in the scanner chatter for each driver (scanner chatter refers to the communications between the driver, the pits and spotters); when there's no chatter it feeds in the race broadcast.

All the satellite radio options might be enough to take your mind off of the high gas prices.

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