In the latest piece of evidence that that F1 boss Bernie Ecclestone must try to ruin everything he touches, it has come to light that he has requested that the newly formed USF1 team change its name so that it does not include the letters "F1".
This strikes me as an odd request since Toyota and Williams both use "F1" in their official names.
I guess Bernie's twisted rationale leads him to think that having "US" somehow degrades the value of his trademark. Clearly he does not feel the same about the other teams that use it. Any argument F1 management might make about trademark infringement or dilution of the brand
equity will not hold water unless the action is taken with all teams.
I had always wondered, albeit a little facetiously, if Bernie is bigoted against all things American. Maybe it's actually true.
The USF1 team did agree to change its name, despite Bernie's baseless request. It will now be known as the less exiciting US Grand Prix Engineering (USGPE). It sounds more like a contract engineering outfit than a race team, but I will love them just the same.
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